Killing The Content Creation “Time” Challenge (Warning: Leveraged Blueprint Below)

“TIME” is the challenge when it comes to original content creation… new ideas are probably closely behind “time”. The mindset to adopt is leverage! So, how can you condense time and get more quality output?

There are a few low-hanging strategies like batching, tech/software, team (editors, designers etc) and repurposing.

The best system for personal brands to create daily content with minimal time investment is the following:

To get trending ideas tools like Vid IQ, Google Trends etc can solve that in seconds — you can also delegate the research or spend 5–10 minutes a month on it… or simply compile a running list in the notes section of your phone as ideas pop up.

1. PODCAST… record the episode…. delegate the rest.

Steps:

- Handover the episode for production, and distribution.

- Get the video repurposed into short clips for socials.

- Get the transcription repurposed into written content posts (on-brand visuals can get done in Canva).

- Schedule the content (with a tool like Meta Planner, HeroPost or HighLevel etc).

The podcast can cover content for Apple, Spotify, Amazon, YouTube (and others).

The repurposing can create content for Facebook, Instagram, YouTube, Linkedin, TikTok — etc… (wherever you play on social media)

or

2. INTERVIEW… set aside 30–90 minutes a month and have a list of topics, in a relaxed conversational style in front of an iPhone or Google Meets, Zoom or Teams — add value to each topic….. delegate the rest.

Steps:

- Hand over the raw interview file for production and distribution.

- Get each video topic repurposed into a short clip for social media.

- Get the transcription repurposed into written content posts (on-brand visuals can get done in Canva).

- Schedule the content (with a tool like Meta Planner, HeroPost or HighLevel etc).

(AI can help with some of these steps, but a hybrid with human input and editing for quality control will stand out).

If you can get quality content out that genuinely serves the audience every week…. in 5 years imagine what that looks like for your personal brand.

Play the long game — but use leverage to ensure you get the output (without compromising on originality and quality).

What are your thoughts on this? Share them below.

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